Lyre's was founded in 2019 by two Australians, Mark Livings and Carl Hartmann. Lyre’s launched a range of non-alcoholic spirits which has now expanded to be the world’s most comprehensive solution for mindful drinking.
Lyre's are now a collection of the world's most spirited humans and passionate professionals from around the globe, working together to change the way the world drinks.
Lyre’s was created to change the way the world drinks and give people freedom of choice.
Many of us have encountered social situations where we would like to enjoy a drink, but for one reason or another, a non-alcoholic option is a good choice. The unique Lyre’s range of premium non-alcoholic variants contain natural essences, extracts and distillates which pay homage to the aroma, taste and appearance you find within time tested classics. With most of the building blocks covered, only Lyre’s can transform a broad range of mixed drinks and cocktails into non-alcoholic or low-alcohol versions.
More and more people across the globe are seeking mindful drinking options. Lyre’s non-alcoholic range means you can still enjoy a sophisticated drink without compromise. Enjoy the freedom to have your drink, your way - simply choose your drink and Make it a Lyre’s.
Lyre's, pronounced lai·uhz, is inspired by the Australian Lyrebird, the world’s greatest mimic. The Lyrebird can imitate all kinds of sounds, even the ring of a mobile phone, car alarm, camera shutter, and chainsaw.
Our range pays homage to the classic flavours & style of spirits, in a non-alcoholic version. We take our inspiration from the Lyrebird and we dubbed our spirits ‘Lyre’s’. You can find our mascot, Horatio the Lyrebird, wearing a top hat on the necks of our bottles.
Curious to see the Lyrebird in action?
Here are some videos so you can see the Superb Lyrebird in action:
Lyre’s is currently made in Australia, the UK and Europe. In the future, we will produce Lyre’s in a range of key regions across the globe.
Lyre's is based in the United Kingdom. We have teams all across the globe including North America, Asia, Australia, New Zealand, Middle East, and Europe.
Lyre’s is in no way against alcohol.
We see a trend towards mindful drinking. Our approach has been to pay homage to the time-tested classics that make up the traditional alcohol category. We know there are times and occasions when you can't enjoy these classic flavours. When you Make it a Lyre's you can still enjoy sophisticated bevoirs and manage the other factors that led you to a no or low alcohol choice.
We believe that we can play a role in removing the stigma of not drinking that occurs with the obvious switch to a traditional non-alcoholic beverage solution, especially in confronting social situations. When you Make it a Lyre’s you can enjoy the same drink, served the same way with the same tastes, as a non-alcoholic version, empowering you to drink freely.
Sustainability and social responsibility are at the heart of Lyre’s.
Our products have a positive social impact. We enable consumers to make a frictionless swap from alcoholic spirits without compromise, enabling those who want to drink less or no alcohol by providing a healthier alternative. All of our products are vegan, too.
Lyre’s is not only a digital first business but we also manufacture our products in multiple locations. We constantly look to optimise our supply chain and routes to market. Our packaging is also 100% recyclable in most regions. Sustainability will always be a core value within our business.
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